ACTIVITIES
9:50 am - 10:30 am
Speciality coffees, their evolution in the European market.
Production situation in Latin America
Consumer trends in Europe
11:20 am - 12:20 am
EUDR traceability and how to meet this challenge
Secretary General of the European Coffee Federation
Expert in international trade, SME support, agriculture, sustainability and leading deforestation initiatives.
Leadership positions in international organizations, focusing on smallholder upgrading and agricultural transformation.
2:25 pm - 3:00 pm
Tools for the new times. Introduction to the panel.
Founder and president of the Fine Cocoa and Chocolate Institute, leader on EUDR and cocoa.
Senior Vice President of Trading at StoneX, combines his expertise in markets and risk management strategies.
3:25 pm - 4:00 pm
Marketing to minimise risks: logistics and promotion
Owner of Finca La Merced in Guatemala and manager since 2006. President of ANACAFE, the Guatemalan National Coffee Association, until 2022. Former President of the SCA, Specialty Coffee Association, until December 2022. Member of the Board of Directors of INTECAP from 2013 to present.